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Strategic LinkedIn Management Sparks Growth for BRIA Health Services

Updated: Jul 1

BRIA Health Services is a leading provider of skilled nursing and rehabilitation services in Illinois and the Greater St. Louis area. Despite their track record and stellar reputation in the healthcare sector, their Linkedin presence failed to reflect their position. To address their social media shortcomings, BRIA Health Services enlisted the expertise of 1744 Marketing to revitalize their Linkedin strategy and boost their online presence.


The Challenges


BRIA Health Services' LinkedIn page faced several challenges, including:


  1. Low Engagement: Organic reactions to posts were minimal, failing to create meaningful interactions with their audience.

  2. Limited Comments: The number of comments on posts was low, reducing the opportunity for conversations and feedback.

  3. Stagnant Page Views: The page was not attracting sufficient traffic, limiting the visibility of their services and updates.

  4. Restricted Unique Visitors: The page was not reaching a wide enough audience, restricting potential connections and growth.




Our Strategy and Execution


We developed a comprehensive Linkedin strategy tailored to BRIA Health Services’ goals. Then we put it into action. Our approach focused on enhancing the quality of the content, which, in turn, would increase engagement and expand the page’s reach to relevant audiences.


Content Strategy


  • Professional Storytelling: Leveraging compelling narratives, the content showcased success stories, patient testimonials, and BRIA’s dedication to their team of healthcare professionals and their residents.

  • Educational Posts: Sharing valuable insights, industry trends, and health tips positioned BRIA as a thought leader in the healthcare sector.

  • Visual Enhancements: High-quality images and infographics were used to make posts more visually appealing and engaging.



Engagement Tactics


  • Interactive Content: Polls, Q&A sessions, and engaging posts encouraged followers to interact and share their opinions.

  • Employee Spotlights: Highlighting the achievements and stories of BRIA’s staff fostered a sense of community and pride among employees.

  • Regular Updates: Consistent posting of updates, including company news and event highlights, kept the audience informed and engaged.




Analytical Approach


  • Performance Monitoring: Regular tracking of key metrics allowed for timely adjustments and optimization of the content strategy.

  • Targeted Outreach: LinkedIn's targeting features were utilized to reach specific audience segments, enhancing the relevance and impact of posts.


What Happened?


Our efforts led to a remarkable transformation. BRIA’s Linkedin presence has improved tremendously. As of this writing, over the past 90 days, the page has gained significant traction:


  • Organic Reactions: Increased by 33.3%, indicating higher engagement levels.

  • Comments: Up by 155.6%, reflecting a surge in interactive discussions and feedback.

  • Page Views: Increased by 35.4%, showcasing enhanced visibility and interest.

  • Unique Page Visitors: Up by 21.4%, demonstrating the effectiveness of strategies aimed at attracting new visitors.


With our focused and strategic approach, we met our mark of expanding and improving BRIA Health Services’ Linkedin presence. By prioritizing professional storytelling, education content, and interactive engagement tactics, we’ve helped BRIA reach a brand new audience.


For more information on how a partnership with 1744 Marketing can help your brand achieve similar success, check out our services.




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